Michael Gallegos
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About Freelancer
Hi and welcome to my profile! I have over five years of experience in marketing, sales, operations, and community management. I also have over five years of experience in the US Army prior to my marketing experience. I am a disabled veteran.
I am currently interested in assisting others in the games industry by enabling small team and single developer game studios with publisher outreach/management, marketing strategy, game design and outsourcing assistance. I have previously worked with clients such as PlayStation, Ubisoft, Hi-Rez Studios and Krafton as well as various startup companies/studios such as Fan Controlled Sports and Entertainment, Ghost Coast Studios, Indie Game Academy and Untether Studios. I also have worked with gaming related companies like the non-profit Warrior GMR Foundation and the Veterans Affairs office.
Thanks for reading and look forward to working with you!
Education
Graduated with a Pass with Distinction. Attended the University of Strathclyde and was elected as a Postgraduate Student Representative for the MSc Product Design programme, representing ten students. My individual dissertation researched characteristics of Augmented Reality Glasses (ARGs) and assigned a metric of priority using Kano Analysis and target market surveying. My Industrial Group project research resulted in the world's first academically vetted business model for bespoke furniture in a subscription format, with assistance from a local Scottish furniture company. I led five group projects to success with marks over 65, with one of the group projects in collaboration with other universities in different time zones.
Elective Courses: Computer Science, Russian Language Computer Science Courses: Python, Ruby on Rails, Microsoft Access More Information on Classes: https://www.westpoint.edu/academics/majors-and-minors/engineering-psychology-major
Work & Experience
Enabling small team and single developer game studios with publisher outreach/management, marketing strategy, game design, community management and outsourcing assistance •Clients are based in the UK and US such as Ghost Coast Games, Victory League, HALbot Studios and Untether Studios. •Contracted to create educational short videos for aspiring marketers and businesspeople in the gaming industry through the Indie Game Academy (US-based)
Left due to company acquisition •Directly responsible for the Marketing, Development, and Account Management of influencers/agencies of the Eternal product, conducting outreach, campaign creation, storyboarding, user feedback, A/B testing, and establishing company project management procedures •Expanded the company’s agency, talent, and B2B relationships by over 300%, leading to over$920,000 in marketplace volume •Spearheaded creative direction for product launches such as names, descriptions, overall aesthetics, and content, playing a critical role in over 30 product launches for over 50 partners •Refined the company’s outreach response rate as a direct result of A/B testing and new software integration, increasing read and response rates of messages by 90%.
Left due to initiated change of employer •Manages six staff members remotely located from the UK and streamlined the deployment of over 830 talents from all habitable continents (MENA, EU, LATAM, APAC, etc), occasionally coordinating with over 30 talent agencies •Kickstarted the company to generate over 4,800 leads for various gaming and non-gaming clients, resulting in an increase of monthly revenue by over 40% and a response rate of 23%through A/B test implementation •Advocated for the initial steps to establish the first HR Policies and Procedures for the company as it advanced from a startup company to a small company; directly responsible for the policies and procedures in place for the majority of operations in the company •Advised content creators on marketing strategies and creative collaboration through YouTube, Instagram, Twitch, TikTok, Facebook, Twitter, and Discord based on client ROAS and other ROI metrics
Left due to promotion and full-time requirements. •Managed five business accounts that have earned $278,000 in revenue; responsible for deploying content creator advertisements with talent managers in a client-facing role •Improved relations between the company and a client, increasing deployments from 2 to 26 and enabling them to reconsider exploring alternative methods of advertisement •Volunteered to participate in the company’s process efficiency initiative by drafting standardized form templates, formatting autonomous influencer pitch deck updates, and reporting feedback on CPM software testing •Immediately considered for promotion to a department head prior to a company expansion effort on January 2021 based on creativity, organizational skills and people management experience
Left due to medical retirement. Responsible for managing government budgets (over $3.5 million), project management, and operations process improvement. Additional information available on request.
