Ayana “Lady” Shearer

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About Freelancer

Empowering brands and individuals through community management, content creation, and experiential design ✨

💖 Community at Heart:
From the spirited days of high school, I’ve been a catalyst for strategic endeavors uniting people around shared causes. At age 15, I took a pivotal role with Lobo Unity, orchestrating a variety of community events—fairs, food drives, movies in the park, volunteer services, and beyond.

🌿 Green Roots:
My commitment to “community” extended to college, where I volunteered at EPIC, an environmental nonprofit. I played a pivotal role in planning fundraisers, representing at festivals and expos, and engaging with the community at farmer’s markets.

🚀 Venture into Web3:
Post-graduation, my trajectory led me through consultancies, culminating in the co-founding of NonFun—a web3-centric agency that navigates the intersection of events, marketing, community management, and experiential design. Our global partnership network thrives on cultivating communities from their inception, supporting events, marketing initiatives, and experiential brand activations.

🕹 Gamer and Storyteller:
From gaming to storytelling, I believe in the power of narratives. As a lifetime gamer, I explore the intersection of technology, creativity, and storytelling to craft immersive experiences that resonate with audiences.

🎨 A Renaissance Creative:
As a gamer, botanist, artist, and writer, I bring a unique blend of skills to the table. My passion lies in the nexus of community-building, content creation, and weaving narratives that captivate and resonate.

Let’s craft engaging experiences and build vibrant communities together! 🤝✨

Work & Experience

03/2023 - 07/2023 Community Coordinator
Azra Games

Social media management. Content creation. Event and activity planning. Managing community partnerships. Hosting Twitter Spaces and community calls. Community management through Discord. Growth strategic planning.

08/2021 - 03/2023 Community Specialist

Event and activity planning. Community management through Discord and Telegram (incl. bot integrations). Graphic Design. Web design and management. Social media management. Business administration.